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Here are some important criteria to every electric signs design should meet:
Can your sign main message be easily read and understood from a distance?
Can your channel letter signage's main message be easily read and understood at a glance?
Are you using bold fonts?
Is there enough contrast between the background and the channel letters?
Is your signage too busy? Does it have too much information on it?
There are many factors to consider when a sign company design a led signs. Many sign producer simply put text in, set the font, set the colors,
walk away from it and consider it done. Sometimes they do this because of time constraints, sometimes they do this because they just don't know
any better or they've never considered any other way. However, it will cost you if you allow this kind of work to become part of your design.
If you ignore some of the important rules of sign design, you will not see as great of a return business.
Yes, sign design is THAT important! If you have an effective design, your signage will be effective,
resulting in your business bringing in more money, resulting in you having repeat business.